Crowd Street's rebrand and migration from Hubspot to Framer
Following their comprehensive rebrand, Push Refresh partnered with Crowd Street to migrate their entire web presence from HubSpot to Framer while implementing a headless CMS solution. Crowd Street, a leading platform that enables individual investors to access private real estate markets, needed a modern website architecture that could scale with their growing business. We developed 20+ responsive page templates and custom components, but the real innovation came when we discovered no existing solution to sync Contentful with Framer—so we built our own plugin that's now used by teams worldwide.
When
2025
Scope
Framer Development
Content Migration
The Challenge
Following a comprehensive rebrand, Crowd Street—a platform that democratizes access to private market investments—needed to migrate their entire web presence from HubSpot to Framer while implementing a headless CMS solution. The migration required:
Complex content architecture: 20+ responsive page templates needed to be built in Framer
Design fidelity: Custom components had to precisely match the new brand designs
Technical gap: No existing solution to sync Contentful data with Framer
Content continuity: Seamless migration of all existing content without disruption
Our Solution
Custom Development Approach We developed 20+ responsive page templates in Framer, leveraging custom components to ensure pixel-perfect implementation of Crowd Street's new brand identity. Each component was built with scalability and maintainability in mind.
Innovation Under Pressure When we discovered that Framer and Contentful couldn't communicate natively, we didn't just find a workaround—we built the solution. Our team developed a custom Framer-Contentful plugin from scratch, creating the missing bridge between these platforms.
Seamless Content Migration The plugin enabled real-time data synchronization between Contentful and Framer, allowing Crowd Street's marketing team to manage content in their preferred headless CMS while maintaining the design flexibility of Framer.
The Impact
For Crowd Street:
Successful rebrand launch with zero downtime
Streamlined content management workflow
Enhanced website performance and user experience
Future-proof architecture supporting growth
For the Community: Our Contentful CMS Sync plugin for Framer solved a widespread industry need. Since releasing it to the Framer marketplace, it's been adopted by developers and marketing teams worldwide, democratizing access to headless CMS functionality in Framer.
Technical Innovation
The custom plugin we developed bridges a critical gap in the no-code/low-code ecosystem. By creating this integration, we not only solved Crowd Street's immediate needs but contributed a valuable tool to the broader design and development community.
Key Features:
Real-time content synchronization
Seamless data mapping between platforms
User-friendly interface for non-technical team members
Scalable architecture for growing content needs
Results
Successful migration from HubSpot to Framer with zero content loss
20+ responsive pages built with custom components
Community impact through open-source plugin contribution
Enhanced workflow for Crowd Street's marketing team
Industry recognition for innovative problem-solving