A Brand Built Under Pressure

Amera's AI platform replaces legacy healthcare claims infrastructure — standardizing data from any source and automating workflows from intake to carrier submission. But two weeks out from Y Combinator's Fall 2025 demo day, they had no visual identity and no website to point investors to.

We moved fast, creating a complete brand system from scratch that communicates both the sophistication of their AI engine and the credibility that healthcare enterprise buyers expect. In a space where trust is everything, the brand needed to feel established on day one.

Phone showcasing the Amera website, designed by Push Refresh
Desktop showcasing the Amera website, designed by Push Refresh

Telling the Right Story for Investors

The site wasn't just a marketing page — it was a fundraising tool. Every design decision was made with investors in mind: clearly articulating what Amera does, why it matters, and how big the opportunity is. We structured the site around their four core products and led with the metrics that matter — 85%+ auto-adjudication rates, 45% faster stop-loss recoveries, live in 2–4 weeks.

Custom Lottie animations bring the claims workflow to life, making an abstract data infrastructure play feel tangible and immediately compelling. Following demo day, Amera secured funding from multiple investors.

Framer-Built for a Startup's Speed

We developed the entire site in Framer, giving Amera a production-quality web presence their team could own and iterate on without developer dependencies. The build is fully responsive, performance-optimized, and designed to evolve alongside the company.

From first call to a live, fully animated site in under two weeks — exactly the kind of timeline a YC batch demands.

Compilation of website screen designs for Amera, designed by Push Refresh
Poster showcasing Amera's brand, designed by Push Refresh

Working with Push Refresh was incredible. We gave them an idea for what we wanted and they ran with it, creating something better than we ever expected. We're looking forward to continuing working with them in the future.

Louise TanskiCo-Founder
Poster showcasing Amera's brand, designed by Push Refresh
Visual of Amera's dashboard for Amera, designed by Push Refresh